22nd February 2013
Dentists and hygienists* across the UK were polled alongside 1,000 consumers** by sugarfree gum brand Extra® to examine current oral health understanding and behaviour. Nearly half (42%) of the UK dentists and hygienists polled identified ‘grazers’ – people who eat small meals and snacks throughout the day – as one of the groups most at risk of developing oral health problems*.
14th February 2013
A new national TV advertising campaign launched by Wrigley on 14th February is encouraging consumers to chew sugarfree gum after eating and drinking, especially when they are on-the-go. Its theme – ‘Break Up With Lingering Food’™ – focuses on how the foods we eat linger in the mouth and can threaten oral health, with an amusing encounter between celebrity Antonio Banderas and the ‘Food Gang’™ – a group of mischievous creatures that represents some of the foods that linger longer.
21st December 2012
The fourth edition of Saliva and Oral Health brings readers right up to date with the knowledge evolution around saliva and its many functions. Michael Edgar, Colin Dawes and Denis O’Mullane, with their editors, have fully revised this popular and authoritative text to make it the essential guide to the role of this vital body fluid and the secrets it is still revealing.
18th December 2012
The Wrigley Oral Healthcare Programme (WOHP) has appointed Matthew Kent as the new Global Manager. Wrigley has hired the senior health comms specialist to drive the further development of the Programme which is focused on helping dental care professionals and patients better understand the role of sugarfree gum in their oral care routine. Matthew will be based in Wrigley’s UK headquarters putting the spotlight on the UK as leading the way in better oral health.
17th December 2012
This Autumn, Wrigley was busy touring the UK inviting people to take part in The Extra Challenge and see first-hand the direct effects of chewing sugarfree gum after eating and drinking.
12th September 2012
The findings of a major report on the State of Oral Health in Europe are to be debated on World Oral Health Day (12th September) in the UK Parliament. MPs and dental experts will gather at the Smiling Britain roundtable convened by Wrigley and GlaxoSmithKline (GSK) Consumer Healthcare to discuss the report, issued by The Platform for Better Oral Health in Europe.
11th June 2012
Wrigley’s Oral Healthcare Program recently attended the Barts and the London Dental School Graduate Trade Fair to help celebrate newly qualified dental practitioners’ exam success and to speak to attendees about the benefits of chewing sugarfree gum.
22nd May 2012
Wrigley’s Oral Healthcare Program has stepped up its events activity this year as part of its strategy to reach more dental professionals in the UK and Ireland with information on the oral health benefits of chewing sugarfree gum.
19th April 2012
Wrigley’s has added a new flavour to its hugely successful oral care brand, Extra®. Extra Ice® White Fresh Mint is the latest addition to the Extra Ice® range, joining Extra Ice® Peppermint, Extra Ice® Spearmint and Extra Ice® White.
